Thursday, August 16, 2012

My Little Room

I have a new theme song. It’s called “Little Room” by the White Stripes. It’s only 5o seconds long –but it hits home every time I listen to it.

Check it out…

Given the lyrics, you can probably guess what my focus has been these last few weeks. We bought our new building just over two weeks ago. Whenever someone asks me “what’s going on with the building?” my response is…nothing much yet.   Although that’s not exactly true.

We’ve been working on a layout for the space.  (in addition to getting pricing for a roof  and hvac and electrical and plumbing).


It’s just a rectangle and it’s twice as big as our current space…so why is it so hard to figure out where everything will go? I’m trying to balance the big dreams, with the logistics of our operations… not to mention cost, style and comfort and the fact that the space is big (but it’s not that big!).

Eric could see I was getting bogged down with so many things to consider. That’s when he told me about a (great) NPR story about a dude in Detroit and the White Stripes and the “little room” song.

The White Stripes advice is right on…

“Well you're in your little room
and you're working on something good
but if it's really good
you're gonna need a bigger room
and when you're in the bigger room
you might not know what to do
you might have to think of
how you got started
sitting in your little room”.

I might not know exactly what to do with the space yet…but if I take a minute to focus on the great business we’ve built and the relationships we’re growing and the farmers we work with and the fabulous clients we get to meet…I know that THAT is what’s important and all of the details of our “bigger room” are going to come together…eventually!


  1. Hello, Ellen and Eric,
    Congratulations on your new building. It is exciting to see how your plans will come together as your business grows. Great news on the expansion and we wish you two all the best for the future.

    Steve and Nancy

  2. Alex is going to miss you! But bigger space is a wonderful thing. Congratulations! Carol and Alex